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Strand Cinema Belfast

Strand Cinema Belfast

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Rachael McGuickin

Rachael has over fifteen years’ sales and marketing experience working in senior international roles across tourism, economic development and higher education. She leads a multi-award winning team at Visit Belfast where she is currently Director of Business Development, Sustainability and Transformation.

As a member of Visit Belfast’s executive leadership team, she is responsible for promoting Belfast internationally as a leading business events, cruise and group tour destination to help deliver inclusive and sustainable growth for the city region.

Rachael is responsible for leading out on Belfast’s ‘sustainable tourism’ programme as one of the 30 transformational change projects within city’s resilience strategy and climate plan. As a result, Belfast has gone from second last in the Global Destination Sustainability Index to a Top 20 destination in the world across 73 global cities.

Working for the city’s destination marketing and management organisation, Rachael has gained an extensive network across the public and private sector, working collaboratively with a diverse range of stakeholders and partners to support city development. She has a strong track record of securing investment and commercial income and hopes to use this experience to support the ambitious redevelopment plans for the Strand.

In addition to her role on the Strand Board, Rachael is a member of the Belfast Resilience and Sustainability Board as well as an Advisory Board member for One Young World Belfast 2023.